传达公司战略

Denise Lee Yohn

How Integrating Brand and Culture Powers the World’s Greatest Companies

Ikujiro Nonaka and Hirotaka Takeuchi

Businesses must root strategy in moral purpose to thrive in a complex, rapidly changing world.

Thomas M. Ryan and Chad A. Jacobs

Myk Pono

How to Develop Strategic Messaging and Positioning

Anthony Davis

Paul Leonardi

Enough with the top-down strategizing. Understand how change really happens on the ground – and plan for it accordingly.

Jack Trout and Steve Rivkin

Survival in Our Era of Killer Competition

Robbie Kellman Baxter

Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

罗比·科尔曼·巴克斯特

找到超级用户、打造长期合约、获取永续收入

Hamid Bouchikhi and John R. Kimberly

How to Manage the Identity of Your Company

Laurence D. Ackerman

Leadership and the Roots of Value Creation

Roger L. Martin and A.G. Lafley

How Strategy Really Works