在此： 市场营销

制定定价策略

知识锦囊
Article

David Langkamp et al.

Resilient Pricing for an Uncertain World
Article

Melina Palmer

Pricing Strategy

How Our Brains Keep Us Stuck
Book

Jean-Manuel Izaret and Arnab Sinha

Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society
书籍

梅丽娜·帕尔默

定价的原理

如何用行为经济学促成交易
Article

Joël Hazan et al.

Inflation Is Forcing B2B CEOs to Rethink Pricing
Article

Rodrigo Garcia Escudero and Jeff Robinson

Beyond the Black Box in Pricing
Book

Melina Palmer

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Video

Madhavan Ramanujam

It’s Price Before Product. Period.
Report

Carsten Baumgärtner et al.

How Pricing Can Solve European Banking’s Earnings Crisis
Article

David Skok

Scalable Pricing

A Key Tool for SaaS Success
书籍

彼得·希尔

定价与利润

为企业制定高效的定价战略
Book

Peter Hill

Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business