体育行业案例研究

Sally Jenkins

What Sports Teach Us About Work and Life

Olympic Committee

Five Ways Paris 2024 Is Delivering More Sustainable Games

Mark Wilson

Inside Nike’s Olympic comeback plan

Norm O'Reilly and Rick Burton

Lessons from the Fastest Game on Ice

Paul Oyer

How to Throw Away $580 Million and Other Surprising Insights from the Economics of Sports

Ben Reiter

The New Way to Win It All

Matthew Futterman

The Story of Sports and Money, and the Visionaries Who Fought to Create a Revolution

Amira Rose Davis

Beyond the nails, one-legged tracksuits, and world records, Florence Griffith Joyner set the stage for women to build million-dollar brands.

Michael Lewis

The Art of Winning an Unfair Game

Mark Yost

How the NFL Became the Most Successful Sports League in History

David Carter

Profiting from the Convergence of Sports and Entertainment