Alle Zusammenfassungen von IBM Press auf einen Blick
凯文·马尼 等等
塑造一个世纪和一家公司的伟大理念
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The Ideas that Shaped a Century and a Company
詹姆斯·马修森 等等
如何利用相关内容锁定网络读者群
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Targeting Web Audiences with Relevant Content
Mary Ann Bopp et al.
Lessons and Approaches from IBM
John Lamb
How Companies Can Make a Difference for the Environment
Sandy Carter
How to Use ANGELS to Energize Your Market
Maria Azua
Innovate, Ignite, and Win Through Mass Collaboration and Social Networking
Sara J. Moulton Reger
Insights from IBM's Tangible Culture Approach
Mike Moran
How the Web Changes the Old Marketing Rules
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