浏览所有Palgrave Macmillan摘要
Peninah Thomson et al.
The RoadMap
Peninah Thomson and Jacey Graham
Mary Bergstrom
Lessons from the Front Lines of Marketing to China's Youth
Michael Backman
Business Crisis and Opportunity in the Coming Years
Martin Roll
How Asia Builds Strong Brands
Tom Doctoroff
Selling to the New Chinese Consumer
Adrian Furnham and Evgeniya Petrova
Decoding the Signals
Robert Guest
Chinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism
Stefanie Haeffele and Virgil Henry Storr
(Mercatus Studies in Political and Social Economy)
Jeff Stibel
Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
Michael Beverland
7 Habits of Iconic Brands
Aryanne Oade
How to Gain and Retain Influence at Work
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