Aperçu rapide des résumés de Paramount Market Publishing.
Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web
Bill Walker
A Guidebook for CEOs and Public Relations Professionals
Bonnie Ulman and Sal Kibler
Marketing to Women in the Post-Recession World
Miriam Muléy
The Power of Women of All Colors – Latina, Black, and Asian
丹·赫曼
另辟蹊径,寻找竞争战略、市场营销和品牌推广驱动力
Nadine O. Vogel and Cindy Brown
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
Dan Herman
The Alternative Guide to Competitive Strategy, Marketing, and Branding
David R. Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Tim Coffey et al.
Juan Faura
Exploring Perceptions and Facing Realities
Judith Langer
Focus Groups from a Moderator's Point of View
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