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Amazon Unbound
Book

Amazon Unbound

Jeff Bezos and the Invention of a Global Empire

Brad Stone
Simon & Schuster, 2021

Read offline

Editorial Rating

8

Qualities

  • Comprehensive
  • Overview
  • Concrete Examples

Recommendation

Amazon founder Jeff Bezos has made billions by endowing his company with a relentless customer focus. Amazon has not only given customers what they want, such as unlimited choice and fast delivery, it also has met needs customers didn’t know they had – such as for Alexa, a voice-controlled digital assistant. Thanks to such ventures, says Bloomberg News editor Brad Stone, Amazon has achieved a trillion-dollar market capitalization, and Bezos has become one of the richest people in the world.

Take-Aways

  • Despite its enormous size, Amazon has retained an innovative spirit.
  • In the 2000s, with its future in doubt, Amazon pulled off an impressive turnaround.
  • A third phase of growth put Amazon on the path to surpassing a trillion-dollar market capitalization.

About the Author

Brad Stone is the senior executive editor of global technology news at Bloomberg News.

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    C. L. 2 years ago
    “The first companies to embrace AWS became its beta testers and evangelists.”
  • Avatar
    3 years ago
    Good book