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An Introduction to Wardley (Value Chain) Mapping

Simon Wardley

Bits or Pieces?, 2015

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In any battle, be it physical, political or commercial, a crucial element to securing victory is a map. Business leaders love to talk about strategy, but, too often, they make decisions without taking context into serious consideration. In this highly practical article, business strategist Simon Wardley provides a step-by-step introduction to how “Wardley Mapping” can help you to develop the “situational awareness” needed to understand your organization’s evolving contextual circumstances, streamline your business practices and plan effective “strategic plays” to win your business battles. getAbstract recommends this article to business owners, executives, managers and strategists.

Take-Aways

To ensure your business functions competitively, you must develop “strategic awareness.” Do this by creating a “value chain” – a map of your customers’ needs and the elements involved in meeting those needs.
Your value chain will evolve over time, as will the environment in which your business operates
Mapping the various aspects of your organization can help you cut out overlapping elements and systems and facilitate unbiased, internal communications.

About the Author

Simon Wardley is a researcher for CSC’s Leading Edge Forum; a fellow of the Open Forum Europe; and an industry and technology mapper, business strategist and “destroyer of underserved value.”

An Introduction to Wardley (Value Chain) Mapping

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