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Getting Started with Digital Transformation
Article

Getting Started with Digital Transformation

Salesforce
Salesforce, 2019
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Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • For Beginners

Recommendation

“Digital transformation“ may be the business world’s biggest buzzword, but not everyone is sure what it actually means. As Salesforce explains in a highly informative online paper, digital transformation doesn’t focus on technology per se but, rather, addresses the way people and business are using innovations to do things differently – whether they are organizing work processes or interacting with customers. The paper provides an excellent overview for everyone who wants to have a concrete understanding of the ubiquitously used phrase.

Take-Aways

  • Digital transformation fundamentally changes the way businesses operate.
  • Customers and employees are frequent drivers of digital transformation.
  • Digital innovations have had a transformative impact on marketing, sales and service departments.

About the Author

Salesforce is a company that offers an integrated customer relationship platform.

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