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How to Build a Digital Transformation Roadmap
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How to Build a Digital Transformation Roadmap

Brian de Haaff
Aha!Blog, 2018
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For enterprises that want to survive more than a few years, digital transformation can hold the key to continuing relevance. These transformations can represent exciting, high-impact opportunities for enterprises and their leaders. But they often fail for reasons that might not appear obvious. Brian de Haaff, CEO of Aha! – a maker of product roadmap software – zeroes in on one common source of failure in digital transformations: the difficulty of gaining buy-in from stakeholders who don’t see the long-term benefits of investments in transformation. 

Take-Aways

  • During transformations, leaders have to strategize for both the present and the future at the same time.
  • Measuring the success of a digital transformation initiative presents challenges because it doesn’t generate immediate results.
  • This can make it hard to justify the investment and causes many transformation failures.

About the Author

Brian de Haaff is the co-founder and CEO of the product roadmap software maker Aha! and the author of Lovability.

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