Hype
How Scammers, Grifters, and Con Artists Are Taking Over the Internet – and Why We’re Following
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In 2017, unscrupulous entrepreneur Billy McFarland managed to draw thousands of wealthy kids to the Bahamas for a supposedly deluxe happening that never happened: the now-infamous Fyre Festival. The next year, he was convicted of fraud and sentenced to a minimum-security prison. However, no sooner was McFarland out on bail than he went back to his old tricks. In this page-turning book, journalist Gabrielle Bluestone investigates why so many respected entrepreneurs, influencers, creatives and marketers fall for scams, like Theranos’s unproven blood-testing devices, touted restaurants boosted by false claims and McFarland’s flimflam festival – people, she says, who should have known much better.
Take-Aways
About the Author
Attorney and former Vice journalist Gabrielle Bluestone produced Netflix’s documentary Fyre.
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