Interviewing Users
How to Uncover Compelling Insights
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Competitive companies increasingly rely on user research done through interviews. Researching design and utility is crucial, whether you’re creating an app, a website, a coffeemaker, a device, a system or a package. While digressive and occasionally idiomatic, veteran interviewer Steve Portigal provides engaging advice and insight in this step-by-step guide for novices who want to optimize every encounter. The ability to conduct a successful interview, he says, springs from your skills and preparation. People like it when you ask their opinions, Portigal says, and almost everyone has an interesting story.
Take-Aways
About the Author
Portigal Consulting founder Steve Portigal speaks at corporate events and conferences. His articles on culture, design, innovation and interviewing users have been published in Interactions, Core77, Ambidextrous and Johnny Holland. He blogs at www.portigal.com/blog.
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