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LinkedIn for Personal Branding
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LinkedIn for Personal Branding

The Ultimate Guide

Sandra Long
Sandra Long, 2021

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Editorial Rating

8

Qualities

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  • Overview
  • Concrete Examples

Recommendation

It may seem daunting to try to make yourself stand out from the crowd on LinkedIn, a social networking platform that receives more than 50 million profile views each day. But when you leverage your personal brand on LinkedIn effectively, says LinkedIn coach Sandra Long, you put yourself forward as a candidate for a huge array of new opportunities, including leadership posts, board openings, and speaking and teaching gigs. Her practical text teaches you how to bolster your credibility and visibility, as well as how to establish yourself as a compelling thought leader on LinkedIn.

Take-Aways

  • Seize opportunities with a LinkedIn profile that reflects your authentic brand voice.
  • Ensure potential clients, prospects, partners, candidates and recruiters can find your profile easily.
  • Choose the right words and visuals to promote your personal brand.

About the Author

Sandra Long is the owner and president of Post Road Consulting LLC, a company that provides independent LinkedIn corporate training, consulting, and premium services. She delivered a talk entitled “LinkedIn’s Community: A Superpower Hiding in Plain Sight” at TEDxFergusonLibrary.

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