Marketing Made Simple
A Step-by-Step StoryBrand Guide for Any Business
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It doesn’t matter what you’re selling, marketing shouldn’t be expensive or difficult, say Donald Miller and Dr. J.J. Peterson. In five steps, you can create an effective sales funnel and cultivate relationships built on trust and reciprocity. Learn how the power of words can establish your brand as authoritative and empathetic, helping customers view you as a solution to their problems. Miller and Peterson tell you how to ask for money, show confidence in your product and skillfully execute a marketing campaign.
Take-Aways
About the Authors
Creator of the StoryBrand Marketing Framework Donald Miller is CEO of Business Made Simple. Dr. J.J. Peterson is StoryBrand’s chief of teaching and facilitation. They cohost the podcast Building a StoryBrand.
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