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Rogue Waves
Book

Rogue Waves

Future-Proof Your Business to Survive and Profit from Radical Change

Jonathan Brill
McGraw-Hill, 2021

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Editorial Rating

9

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

Autopsies of failed businesses typically reveal a common fatal flaw: failure to recognize and prepare for future changes. Staying ahead of the curve is a difficult challenge, and many wildly successful organizations become obsolete because they can’t identify the warning signs – or they ignore them. Forward thinker Jonathan Brill offers a remarkably detailed, comprehensive approach to strategic readiness. His game plan can help your firm survive and thrive amid radical upheaval. Brill, who is Hewlett-Packard’s former Global Futurist and Research Director, demonstrates why resilience is priceless.

Take-Aways

  • Batten down the hatches before a rogue wave sweeps your business away.
  • Global connectivity places a premium on data and shrinks the innovation window.
  • Corporate stakeholders demand performance and resilience.

About the Author

Jonathan Brill is a board member and advisor to the chairman at Frost & Sullivan. He is the former Global Futurist and Research Director at Hewlett-Packard

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