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Smarter Retailer Promotions for a Saturated Market
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Smarter Retailer Promotions for a Saturated Market

Sebastian Bak, Chris Biggs, Javier Anta Callersten, Robert Xu, Jean-Manuel Izaret, Arnab Sinha, Roelant Kalthof, Vahid Rashidi, Eveline Duyster and Nisha Mallya
Boston Consulting Group, 2023
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Editorial Rating

7

Qualities

  • Analytical
  • Applicable
  • Background

Recommendation

Plenty of retailers send out mass promotions hoping to win new customers and inspire purchases. But according to Boston Consulting Group, your retail promotions may have the opposite effect, overwhelming and alienating the consumers you hope to attract. Learn new research-backed strategies for retail promotions and how to avoid the most common promotion mistakes retailers make. Gain insights into how to make a consistent value proposition to your customer base, while launching promotions strategically, with an ethos of continuous improvement.

Take-Aways

  • Stop overwhelming consumers with too many mass promotions.
  • Improve your data-driven decision-making by measuring the actual impact of promotions.
  • Avoid common pitfalls when executing promotions, aiming for consistency and simplicity.

About the Authors

Sebastian Bak, Chris Biggs, Javier Anta Callersten, Robert Xu, Jean-Manuel Izaret, Arnab Sinha, Roelant Kalthof, Vahid Rashidi, Eveline Duyster and Nisha Mallya are professionals with Boston Consulting Group.

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