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Successful Project Sponsorship
Book

Successful Project Sponsorship

A Time-Saver for the Busy Executive

Michiel van der Molen
Kogan Page, 2015

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

The world’s most successful projects include the International Space Station, the Porsche 911 and Apple’s iPod. They succeeded due to superior project management, which required superior project sponsorship. Project-management expert Michiel van der Molen explains the nature of project sponsorship, compares it with project management, and explains why the project sponsor owns the project – and gets the credit or blame. getAbstract recommends this semitechnical, highly detailed, comprehensive and professional primer as an excellent resource for anyone involved in project planning, management or sponsorship.

Take-Aways

  • Many believe project managers are responsible for a project’s success.
  • However, the project sponsor, not the project manager, bears ultimate accountability for the success or failure of a project, including its business results.
  • The “business case” presents the business rationale for a project.

About the Author

Michiel van der Molen is co-founder of Molen & Molen, a change- and collaboration-management consultancy.

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