Tesco
Tactical SEO
Book

Tactical SEO

The Theory and Practice of Search Marketing

Lee Wilson
Kogan Page, 2016

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

7

Qualities

  • Applicable

Recommendation

A comprehensive, well-designed search engine optimization (SEO) strategy can increase your search engine ranking and drive visitors to your site. If you design your website with SEO in mind, you can do a better job of engaging visitors and achieving high conversion rates. Specialist Lee Wilson provides a thorough introduction to SEO and shows you how to make it work for your organization. Despite the use of jargon, Wilson’s treatise is designed to give beginners a basic understanding. He covers SEO terms, specific tactics and user-friendly checklists, which he summarizes in highlights in each chapter. getAbstract recommends this adaptable framework to digital marketing students, new practitioners and those seeking up-to-date refinements to boost the power of their SEO.

Take-Aways

  • The goal of search engine optimization (SEO) is to increase traffic from search engines to your website.
  • Google is the dominant global search engine.
  • Delivering SEO relies on managing this process: “analysis, research, strategy, technical, on site, off site, report and refine.”

About the Author

Lee Wilson is an expert in international SEO, mobile SEO, local search and content marketing. An online marketer and director of SEO for Vertical Leap, a digital agency in the United Kingdom, he also writes for Search Engine Journal.

Comment on this summary or Diskussion beginnen