The 1% Windfall
How Successful Companies Use Price to Profit and Grow
ISBN: 9780061684326
Pages: 256
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Recommendation
Many companies don’t realize how much more profitable they could become through creative pricing. Even just a single percentage-point price increase can make a big difference to your bottom line: McKinsey & Company found that a 1% uptick in prices translates to an average 11% rise in operating profits. Pricing expert Rafi Mohammed shows you how to maximize your gains with “value-based pricing” and how to implement a range of pricing strategies and tactics to attract new customers and keep current clients buying. Although the prose can be dry at times, this manual provides crucial points to consider. getAbstract recommends it to those who set their products’ prices, including CEOs, CFOs, managers, entrepreneurs and marketers.
Take-Aways
About the Author
Rafi Mohammed, PhD, founded Culture of Profit LLC, a consulting company that helps businesses design pricing. He also wrote The Art of Pricing.
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