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The Fast Track to Digital Marketing Maturity
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The Fast Track to Digital Marketing Maturity

Kristi Rogers, Javier Pérez-Moiño, Henry Leon and Alberto Poncela
Boston Consulting Group, 2021
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Editorial Rating

9

Qualities

  • Analytical
  • Applicable
  • Overview

Recommendation

When COVID-19 chased everyone inside the confines of their own homes, digital marketing accelerated into the future, and the companies that were ready are benefiting from the ripple effects. But what if your company is behind? In this special report, The Boston Consulting Group provides four accelerators to launch you toward digital marketing maturity. It won’t be easy to reach digital maturity, but it will be worth it, and though your company should have arrived yesterday, the next best time is now.

Take-Aways

  • Your customers expect personalized offerings, but they’re also concerned about privacy.
  • Companies that address privacy concerns, replace third-party data, develop agility, and cultivate new skills and resources will slingshot to digital maturity.
  • Companies using first-party data strategies are seeing increased engagement and improvements in operational efficiency.

About the Authors

Kristi Rogers, Javier Pérez-Moiño, Henry Leon and Alberto Poncela are professionals with the Boston Consulting Group. 

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