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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)
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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Elizabeth Segran
Fast Company, 2016
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9

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Recommendation

On Snapchat, a messaging app that is particularly popular among younger users, images and videos you share disappear within 24 hours. Because the consumer’s exposure to the marketing message is short-lived, most marketers don’t even consider the app for advertising. As Fast Company’s Elizabeth Sevran explains, others argue that, when Snapchat users know a message will disappear, your customer is more likely to take notice. getAbstract recommends this article to social media marketers who need some ideas for how to exploit Snapchat’s advertising potential.

Take-Aways

  • On Snapchat, a messaging app that is particularly popular among younger users, images you share disappear within 24 hours.
  • Don’t try selling to Snapchat users. Instead, tell them an interesting story that promotes your brand.
  • Snapchat users respond best to informal, rough-cut videos that prioritize authenticity over perfection.

About the Author

Elizabeth Segran has written for The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, and other publications. She is currently a staff writer at Fast Company.

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