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In: Economics, History

Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.

Summaries

8 Article

Winning Is Everything

Inside Nike’s Olympic comeback plan
Mark Wilson
Fast Company, 2024
8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
8 Book

Good Business

The Talk, Fight, Win Way to Change the World
Bill Novelli
Johns Hopkins UP, 2021
8 Book

The McKinsey Edge

Success Principles from the World’s Most Powerful Consulting Firm
Shu Hattori
McGraw-Hill, 2016
9 Book

IBM

The Rise and Fall and Reinvention of a Global Icon (History of Computing)
James W. Cortada
MIT Press, 2019
8 Book

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company – and Revolutionized an Industry
Marc Benioff and Carlye Adler
Jossey-Bass, 2009
Book

Shoe Dog

A Memoir by the Creator of Nike
Phil Knight
Scribner, 2016
8 Book

The Man Who Broke Capitalism

How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America―and How to Undo His Legacy
David Gelles
Simon & Schuster, 2022
8 Book

Made in America

My Story
Sam Walton and John Huey
Doubleday Broadway, 1992
9 Book

The BBC

A People's History
David Hendy
Profile Books, 2022
8 Book

Still Broke

Walmart's Remarkable Transformation and the Limits of Socially Conscious Capitalism
Rick Wartzman
Public Affairs, 2022