In: Human Resources
Employer Branding
The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"
Summaries
Talent Magnetism
How to Build a Workplace That Attracts and Keeps the Best
Nicholas Brealey Publishing, 2013
Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Public Affairs, 2022
A Great Place to Work for All
Better for Business, Better for People, Better for the World
Berrett-Koehler, 2018
Brand From the Inside
Eight Essentials to Emotionally Connect Your Employees to Your Business
Jossey-Bass, 2006