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Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

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知识锦囊

7 Book

Loved

How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
8 Book

Sustainable Marketing

The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book
Rob Prazmark
Rob Prazmark, 2023
7 Article
Mark Abraham et al.
Boston Consulting Group, 2024
7 Article
Matthew Kropp et al.
Boston Consulting Group, 2024
8 Book

From Impressed to Obsessed

12 Principles for Turning Customers and Employees into Lifelong Fans
Jon Picoult
McGraw-Hill, 2021
7 Article
Shelby Senzer et al.
Boston Consulting Group, 2023
6 Article
Christina Mühlenbein et al.
Boston Consulting Group, 2023
8 Book

Value-Based Fees

How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
9 Book

Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar
HarperCollins Leadership, 2021
7 Article
Annette Chacko
Sprout Social, 2023