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Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

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Summaries

8 Book

Value-Based Fees

How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
7 Book

Loved

How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
9 Article

Welcome To Pricing Hell

The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
8 Book

Sustainable Marketing

The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
8 Book
Rob Prazmark
Rob Prazmark, 2023
7 Article
Mark Abraham et al.
Boston Consulting Group, 2024
7 Article
Matthew Kropp et al.
Boston Consulting Group, 2024
7 Book

Hispanic Market Power

America’s Business Growth Engine
Isaac Mizrahi
Routledge, 2023
7 Book

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days
Joey Coleman
Portfolio, 2018
8 Book

They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Marcus Sheridan
Wiley, 2019