ACRIP

Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

7 Book

Loved
How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
8 Book

Sustainable Marketing
The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark
Rob Prazmark, 2023
7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
7 Article

How GenAI Is Shaping the Future of Creativity in Marketing
Matthew Kropp et al.
Boston Consulting Group, 2024
8 Book

From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
Jon Picoult
McGraw-Hill, 2021
7 Article

Making Agile Work in Marketing
Shelby Senzer et al.
Boston Consulting Group, 2023
6 Article

First-Party Data Is Retail’s Next Growth Engine
Christina Mühlenbein et al.
Boston Consulting Group, 2023
8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
9 Book

Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar
HarperCollins Leadership, 2021
8 Article

AI-Powered Marketing and Sales Reach New Heights with Generative AI
McKinsey & Company
McKinsey, 2023
7 Article

The Role of Artificial Intelligence in Marketing
Annette Chacko
Sprout Social, 2023