Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
In: All channels 

Related Channels

Branding Consumer Behavior Customer Relations Customer Relationship Management Direct Marketing Gender Marketing Market Research Marketing Strategy Pricing Strategies Competitor Analysis Positioning Advertising Social Media Marketing

Summaries

Relevant Latest Popular

Audio

Sources

Qualities

Languages

Building Brand Communities
Book
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
How Great Leaders Inspire Action
Video

Simon Sinek

TED, 2009

9
Firms of Endearment
Book
How World-Class Companies Profit from Passion and Purpose

Raj Sisodia et al.

Wharton School Publishing, 2007

7
Business Writing Tips
Book
For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
Outbounding
Book
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

William (Skip) Miller

HarperCollins Leadership, 2020

8
Be Your Customer’s Hero
Book
Real-World Tips & Techniques for the Service Front Lines

Adam Toporek

AMACOM, 2015

8
Strategic Communication
Article
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
Clients First
Book
The Two Word Miracle

Joseph Callaway and JoAnn Callaway

Wiley, 2012

6
Sprinkles
Book
Creating Awesome Experiences Through Innovative Service

Chip R. Bell

Greenleaf Book Group, 2015

7
Data Driven
Book
Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez et al.

McGraw-Hill, 2018

9