ACRIP

Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

8 Book

Sustainable Marketing
The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark
Rob Prazmark, 2023
7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
7 Book

Sprinkles
Creating Awesome Experiences Through Innovative Service
Chip R. Bell
Greenleaf Book Group, 2015
7 Book

Business Writing Tips
For Easy and Effective Results
Robert Bullard
Perfect Text, 2015
8 Book

Customer-Driven Transformation
How Being Design-led Helps Companies Get the Right Services to Market
Joe Heapy et al.
Kogan Page, 2018
7 Book

The Power of Customer Experience
How to Use Customer-centricity to Drive Sales and Profitability
Martin Newman
Kogan Page, 2021
8 Book

Leading the Customer Experience
How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
8 Book

Customer Innovation
Customer-Centric Strategy for Enduring Growth
Marion Debruyne
Kogan Page, 2014
9 Book

Competitive Strategy
Techniques for Analyzing Industries and Competitors
Michael E. Porter
Free Press, 1980
8 Report

Digital Technologies Raise the Stakes in Customer Service
Dag Fredrik Bjørnland et al.
Boston Consulting Group, 2016