Media Industry

We live in an information society. Books, newspapers, TV, radio and the Internet permeate our daily lives. Learn how the media industry works and how to deal with it.


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Summaries

Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

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A survey reveals the hardships of covering a life-or-death story – and what challenges will linger.

Julie Posetti et al.

Columbia Journalism Review, 2020

8
The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

Penguin Press, 2018

9
Did a newsletter company create a more equitable media system – or replicate the flaws of the old one?

Clio Chang

Columbia Journalism Review, 2020

8
Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career

Adam Waters

Kogan Page, 2018

7
Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull and Amy Wallace

Random House, 2014

9
Understanding Media and Misinformation in the Digital Age (Information Policy)

Melissa Zimdars and Kembrew McLeod

MIT Press, 2020

8
How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

8
Fifty Years of Making Magazines

Walter Bernard and Milton Glaser

Columbia UP, 2019

9
The Birth of Netflix and the Amazing Life of an Idea

Marc Randolph

Little, Brown US, 2019

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