Media Industry

We live in an information society. Books, newspapers, TV, radio and the Internet permeate our daily lives. Learn how the media industry works and how to deal with it.

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Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

A survey reveals the hardships of covering a life-or-death story – and what challenges will linger.

Julie Posetti et al.

Columbia Journalism Review, 2020

The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

Penguin Press, 2018

Did a newsletter company create a more equitable media system – or replicate the flaws of the old one?

Clio Chang

Columbia Journalism Review, 2020

Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career

Adam Waters

Kogan Page, 2018

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull and Amy Wallace

Random House, 2014

Understanding Media and Misinformation in the Digital Age (Information Policy)

Melissa Zimdars and Kembrew McLeod

MIT Press, 2020

How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

Fifty Years of Making Magazines

Walter Bernard and Milton Glaser

Columbia UP, 2019

The Birth of Netflix and the Amazing Life of an Idea

Marc Randolph

Little, Brown US, 2019

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