In: Innovation
Product Design
Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.
Summaries
The Experimentation Field Book
A Step-by-Step Project Guide
Columbia Business School Publishing, 2024
Building for Everyone
Expand Your Market with Design Practices from Google’s Product Inclusion Team
Wiley, 2020
Design Like Apple
Seven Principles For Creating Insanely Great Products, Services and Experiences
Wiley, 2012
Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Simon & Schuster, 2015