Skip navigation
In: Innovation

Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.

Summaries

8 Book

Empowered

Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book

The Experimentation Field Book

A Step-by-Step Project Guide
Jeanne Liedtka et al.
Columbia Business School Publishing, 2024
9 Book
Donald A. Norman
Basic Books, 2002
9 Book
J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.
Columbia UP, 2019
9 Book

Build

An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
7 Book

The Human Side of Innovation

The Power of People in Love with People
Mauro Porcini
Berrett-Koehler, 2022
8 Book

Building for Everyone

Expand Your Market with Design Practices from Google’s Product Inclusion Team
Annie Jean-Baptiste
Wiley, 2020
8 Book

X

The Experience When Business Meets Design
Brian Solis
Wiley, 2015
8 Book

Design Like Apple

Seven Principles For Creating Insanely Great Products, Services and Experiences
John Edson
Wiley, 2012
8 Book

Mismatch

How Inclusion Shapes Design
Kat Holmes
MIT Press, 2020
8 Book

Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
David Butler and Linda Tischler
Simon & Schuster, 2015
8 Book

Baked In

Creating Products and Businesses That Market Themselves
Alex Bogusky and John Winsor
AGATE Publishing, 2009