Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.


Summaries

J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.

Columbia UP, 2019

9

Donald A. Norman

Basic Books, 2002

9

Mark Abraham et al.

Boston Consulting Group, 2020

6
Seven Principles For Creating Insanely Great Products, Services and Experiences

John Edson

Wiley, 2012

8
The Obsession That Drives Apple’s Success

Ken Segall

Portfolio, 2013

R 8
Creating Products that Captivate Customers

Peter Boatwright and Jonathan Cagan

Berrett-Koehler, 2010

7

Simon Parkin

The Guardian, 2018

8
How to Create Extraordinary Products for Tomorrow’s Customers

Jan Chipchase and Simon Steinhardt

HarperBusiness, 2013

7
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

David Butler and Linda Tischler

Simon & Schuster, 2015

8