Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.


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Summaries

The Unconventional Path to Breakthrough Ideas

Cyril Bouquet et al.

Public Affairs, 2021

9

Yiying Lu and Leecy Li

Talks at Google, 2021

7

Fred Brown et al.

RSA, 2021

8

Melanie Rayment et al.

RSA, 2020

9

J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.

Columbia UP, 2019

9
How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang and Robert Fabricant

FSG, 2019

R 9

Mark Abraham et al.

Boston Consulting Group, 2020

6
Creating Products and Services for Better Health

Ellen Lupton and Bon Ku

MIT Press, 2020

10

David J. Bland and Alexander Osterwalder

Wiley, 2019

8