In: Innovation
Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
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Summaries
The Experimentation Field Book
A Step-by-Step Project Guide
Columbia Business School Publishing, 2024
The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Wharton School Press, 2023
The Design Thinking Workbook
Essential Skills for Creativity and Business Growth
Emerald Publishing Limited, 2022
How Do You Make the Perfect Toy?
Fads come and go, but how to create a toy that stands the test of time is the billion-dollar question
The Walrus, 2022