In: Innovation
Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
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Summaries
The Design Thinking Workbook
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Emerald Publishing Limited, 2022
Customer-Driven Transformation
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The Experimentation Field Book
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The Phoenix Project
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IT Revolution Press, 2013
Design Thinking at Work
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University of Toronto Press, 2018