In: Innovation
Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
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Summaries
Customer-Driven Transformation
How Being Design-led Helps Companies Get the Right Services to Market
Kogan Page, 2018
The Design Thinking Workbook
Essential Skills for Creativity and Business Growth
Emerald Publishing Limited, 2022
Lean vs. Agile vs. Design Thinking
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Sense & Respond, 2017
The Experimentation Field Book
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Columbia Business School Publishing, 2024
The Phoenix Project
A Novel About IT, DevOps, and Helping Your Business Win
IT Revolution Press, 2013
Design Thinking at Work
How Innovative Organizations are Embracing Design
University of Toronto Press, 2018
