Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.


Related Channels


Summaries

The Unconventional Path to Breakthrough Ideas

Cyril Bouquet et al.

Public Affairs, 2021

9
What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

9
How Innovative Organizations are Embracing Design

David Dunne

University of Toronto Press, 2018

8
How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

8
A Novel About IT, DevOps, and Helping Your Business Win

Gene Kim et al.

IT Revolution Press, 2013

R 8
How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

8
Creating Products and Services for Better Health

Ellen Lupton and Bon Ku

MIT Press, 2020

10

David J. Bland and Alexander Osterwalder

Wiley, 2019

8
Designing Great Products with Agile Teams

Jeff Gothelf and Josh Seiden

O'Reilly, 2016

8
How to Create Products and Services Customers Want

Alex Osterwalder et al.

Wiley, 2014

7