导读荐语
别被书名给吓跑了,这本书虽然介绍的是产品经理的日常生活,但一点也不枯燥。作者的风格引人入胜、不拘一格且风趣幽默,这一风格体现在每一页中。即便你不做产品经理,也会很乐于了解这些人都是干什么的,有可能还带着一丝幸灾乐祸。如果你曾担任过产品经理这一颇具挑战且模棱两可的职务,你读这本书的时候肯定会频频点头,后悔当初没早点读到。作者勒梅曾经当过产品经理,目前担任产品经理和公司的顾问和培训师,他对这一行当非常了解。getAbstract强烈建议任何初入行的产品经理购买这本书,并随身携带。你或许曾以为产品经理位高权重,但勒梅会用直截了当的建议打消你的幻想。作者借助案例和插图,道明了产品经理的成功要诀,足以帮助你胜任并且做好工作。此外,作者还告诉读者,其他公司的哪些做法能够借鉴,哪些则需要根据公司文化因地制宜。
浓缩书
关于作者
马特·勒梅(Matt Lemay)是产品管理的集大成者。作为业内排名前50的大佬,勒梅自己曾经就当过产品经理。现在他负责帮助和指导公司建立产品管理的能力和方法。
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Become More Adaptable
Develop the Organization
Digital Transformation
Discover and Understand Digital Technologies
Drive Digital Marketing
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Entrepreneurship
Execute Digital Operations
Executive Leadership
Human Resources
Innovate Strategically
Innovation
Lead Ethically
Lead Strategically
Lead Yourself
Leadership
Make Good Decisions
Marketing
Master Collaboration
Master Interpersonal Skills
Personal Growth
Promote Diversity, Equity, and Inclusion
Strengthen Team Collaboration
Strengthen Your Digital Literacy
Understand Consumer Behavior
Workplace Skills
Communicate Transparently
Cultivate a Growth Mindset
Collaborate Across Functions
Define Product Vision
Ask Questions
Develop Innovative Products
Drive Product Development
Embrace Intelligent Failure
Define Product Strategy
Practice Transformational Leadership
Management
Present Data
Communicate Effectively
Practice Humility
Apply Data-Driven Marketing
Navigate Difficult Conversations
Drive Project Management
Analyze User Data
Discover and Understand Data Analytics and Big Data
Analyze Data
Launch Products
Manage Product Innovation
Practice Servant Leadership
Communicate with Stakeholders
Understand Data
Lead Product Marketing
Facilitate Discussions
Soft Skills
Apply Scrum
Implement Agility
Make Data-Driven Decisions
Cultivate Curiosity
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