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导读荐语
通过援引清晰可靠的实验数据，咨询顾问埃里克·辛格勒（Eric Singler）将前沿心理学和行为经济学理论与创新实践结合起来，在员工工作投入度和工作表现方面提出了一项创新性举措。他的分析清晰明了，有文献和深入的研究作为佐证，尽管所涉各项研究的适用性有所不同。作者所付出的卓绝的努力为我们提供了宝贵的洞见，其观点有着经严格实验和观测得来的实例作为支撑。本书注重实操，读者可能因专业出身不同而对本书评价各异，但作者合理的建议，尤其是在揭示有关成见和应对这些成见所能采取的微励措施方面，仍然值得赞赏。
浓缩书
关于作者
埃里克·辛格勒（Eric Singler）是现领导BVA咨询公司。卡斯·桑斯坦（Cass R. Sunstein）和皮埃尔·尚东（Pierre Chandon）是这一领域备受尊敬的学者，参与了前言和序的编写。
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