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分析专家查克·荷曼和肯·博巴瑞为如何在市场营销和公关领域运用“数字化营分解析”提供了一份详尽的指南。从事诸如产品管理和客服工作的管理者也可从这份指南中学习对消费者行为及其喜好进行数字化分析。为了获得最理想的效果，不要把数字化分析局限于市场营销领域，还可用它来提升客服质量以及产品的发布效果，并预测和预防潜在的危机。很少有公司认真对待数字化市场营销，其实越早采取行动就越能让你在竞争中抢占先机。首先，需要明确目标，并花时间选择正确的工具和合适的分析师。这本指南既有深度又有广度，从最基础的内容讲起，并深入到每一个细节，这对想要发展数字化营销项目的管理者具有极大的帮助作用。尽管该书是一本指南，但并非简易读物。getAbstract向市场营销和公关方面的专家以及那些想要利用数字化营销分析的管理者强烈推荐此书。
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关于作者
查克·荷曼（Chuck Hemann）是WCG公司的分析总监。肯·博巴瑞（Ken Burbary）是Interpublic’s Campbell Ewald公司的数字总裁。
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