Livro
A Mentalidade Criativa
Dominando as seis habilidades que capacitam a inovação
Recomendação
As organizações de hoje entendem que a sobrevivência depende da promoção da inovação. Neste texto envolvente, os mestres inovadores Jeff e Staney DeGraff exaltam a importância de desencadear as capacidades criativas dos indivíduos. Com base em uma extensa pesquisa sobre pensamento criativo e estudos do mundo real, a dupla apresenta seis habilidades-chave do pensamento criativo para que qualquer pessoa possa aprender a impulsionar a sua criatividade e a inovação pessoal ou empresarial.
Resumo
Sobre os autores
Jeff DeGraff é professor de administração e organizações na Ross School of Business da Universidade de Michigan. Staney DeGraff é CEO da Innovatrium.
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