How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce

Kogan Page, 2019 more...

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  • Analytical
  • Overview
  • Concrete Examples


Digital leviathan Amazon racks up close to 50% of all online sales, providing millions of different products at low prices. Amazon’s value now equals the combined value of Walmart, Home Depot, Costco, CVS, Walgreens, Target, Kroger, Best Buy, Kohl’s, Macy’s, Nordstrom, JC Penney and Sears. Amazon founder, CEO and president Jeff Bezos is the world’s wealthiest person. Retail experts Natalie Berg and Miya Knights provide an in-depth examination of Amazon’s singular complexity and global reach.


Amazon is the world’s leading consumer sales company and its second most highly valued firm.

Amazon dominates retail by putting customers first. It is the world’s most active product search engine. When people want to buy something online, Amazon is the place most of them go first. Amazon stays relevant in its efforts to deliver what customers want. It works on their terms and according to their timetables and other requirements.

Amazon sticks to a long-term orientation. Founder Jeff Bezos never worried about profits, an attitude that has helped make Amazon an international force.

Amazon operates in the dog-eat-dog retail sector.

Amazon has the globe’s most comprehensive consumer database and makes good use of its valuable marketing information about its customers – a powerful weapon for fighting hot competition within and among its many sectors.

In one example of the cutthroat practices that Amazon’s success generates, some rival retailers attacked their shoppers’ smartphones with “wireless-signal jammers” so the people in their stores couldn’t use their phones to try...

About the Authors

Natalie Berg founded NBK Retail, a retail strategy consultancy specializing in retail strategy, changing shopping habits and future trends. She also co-authored WalmartMiya Knights heads Eagle Eye Solutions, owns Retail Technology magazine and is one of Vend’s top 50 retail influencers.

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