While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Using e-cigarettes, or vaping, has become a global sensation. Juul, America’s top vaping company, has made a whopping amount of money in a short period of time. China’s businesspeople watched in awe and dug into the market to tap this new well of wealth. Writing for 36Kr – which provides entrepreneurial information, tech news and financial services – Liu Shiwu, Wang Mei and Si Qi examine the current state and prospects of China’s e-cigarette market. They conclude that no Chinese company will be able to emulate Juul’s success. Also, regulations will determine the trajectory of the e-cigarette market in China and elsewhere. The US Food and Drug Administration is investigating the industry and zooming in on Juul, and some Chinese cities are banning vaping in public areas.
About the Authors
Liu Shiwu, Wang Mei and Si Qi are writers for 36Kr. Founded in 2010, 36Kr provides entrepreneurial information, tech news and financial services.