Summary of A Whack on the Side of the Head

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A Whack on the Side of the Head book summary


7 Overall

7 Applicability

6 Innovation

9 Style


A Whack on the Side of the Head is a book that deserves some time. If you rush this book, you will miss much of its value. Roger von Oech uses a combination of explanation, puzzles, and irreverent artwork in his treatise on creative thinking. People who consider themselves creative will instantly take to this book. People who don’t feel they are creative may be a little intimidated by the format of the book, but if they can buckle down and force themselves to give it a chance, they stand to gain the most from the book. Reading this book can help you reawaken the imaginative thinking process most people abandoned in their childhood. getAbstract recommends this book to anyone who wants to be more creative; it will be as useful for a high school student as it is for an advertising executive or a software programmer.

In this summary, you will learn

  • How to kick-start creative thinking;
  • Why there’s usually more than one right answer; and
  • How to break through the “ten mental locks” that can stifle creativity.

About the Author

Roger von Oech is also the author of A Kick in the Seat of the Pants, Roger von Oech’s Creative Whack Pack, and Roger von Oech’s Ancient Whacks of Heraclitus He is the founder and president of Creative Think, a California-based consulting company that specializes in stimulating creativity.



Ten Mental Locks
In order to think creatively you must have an attitude that lets you search for ideas and play with your experience and knowledge. Crazy, foolish and impractical ideas are your stepping-stones to practical ideas. Sometimes you need to break the rules and look for ideas...

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