For a generation of Americans, sitting behind the wheel of a car while driving into the sunset was the quintessential image of personal freedom. Millennials share a similar vision, but in their version, they are seated in the back of a cab, untethered to the burden of vehicle ownership. Economist Films examines this radical shift and presents an overview of the auto industry’s current state of play via several colorful vignettes from around the world that depict the challenges to the status quo. getAbstract recommends this rich illustration to auto industry personnel and to anyone interested in how new technologies can abruptly overhaul traditional business models.
About the Speaker
Economist Films, a unit of The Economist magazine, produces documentaries that investigate economic, social and political issues.