Summary of Big Shots: Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

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Big Shots: Business the Richard Branson Way book summary
If you can be as publicity seeking, nimble, entrepreneurial and adventurous as Richard Branson, can you get that rich?


6 Overall

6 Applicability

4 Innovation

5 Style


This book is a handy compilation of observations, hypotheses and speculations on the subject of Richard Branson. Author Des Dearlove freely and frankly admits his debt to several other writers who have probed the Branson story in depth and breadth. There is little if anything original to be found, aside perhaps from the author’s style of presentation, which tries hard to be light and deft. Although the book carries you along, its biggest punch resides in the author’s list of "10 secrets" of Branson’s success. Readers who would like to know in the most general terms what Branson has done and how he has done it, and who are willing to swallow a few cliches in lieu of explanations, will seize upon this book. thinks you will enjoy it and, after all, enjoying your work is one of Branson’s great secrets.

In this summary, you will learn

  • Some concise rules for business success from entrepreneurial executive Richard Branson; and
  • Highlights of Branson’s life and the history of his conglomerate, the Virgin Group.


Virgin Secrets
Brash Richard Branson leveraged Virgin Records and Virgin Atlantic Airways Ltd. into an international conglomerate called the Virgin Group Ltd. On the way up, he carved out a deliberate public image as a successful, adventurous entrepreneur. Branson's success rests upon ...
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About the Author

British writer Des Dearlove is cofounder of the media content, concepts and consulting firm Suntop Media. He writes regularly for the American Management Review and Human Resources. He is the author of numerous management books.

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