Every day brings fresh stories of another company or celebrity in crisis. From massive oil spills to Twitter gaffes, mishandled crises can ring the death knell for a brand or individual in today’s hyperconnected world. Three decades in the trenches and on the front lines have given crisis management expert Bill Walker a clear perspective on the ins and outs of crisis communications. He emphasizes truth and transparency, putting the public’s interests ahead of self-preservation and, if possible, surpassing prevailing negative preconceptions. His account proves engagingly anecdotal, if repetitive at times. getAbstract recommends that executives and public relations professionals use this book as a safety net while walking the crisis management tightrope.
In this summary, you will learn
- What common public relations mistakes people make in crises,
- How crisis management functions, and
- How and why certain crisis management strategies failed or succeeded.
About the Author
Bill Walker spent two decades at The Toronto Star as a journalist and 10 years as a crisis communications specialist. He heads the Midtown PR consultancy.
Comment on this summary
4 years agoOne of the best books on crisis communication I ever read. It's not only very helpful in crisis communication but in any kind of communication, in the job and even in private life. With many examples, it is easy to understand and interesting to read. It'd be great to have a german translation.