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Data Driven
Book

Data Driven

How Performance Analytics Delivers Extraordinary Sales Results

Wiley, 2015 more...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

At last, here’s a book about data and analytics for everyone. The charts, graphics and dry advice you’d expect to find are present, but only in small doses. Aside from those bits, Jenny Dearborn, senior vice president and chief learning officer at SAP, teaches about data analytics by weaving an engaging, inspiring tale of a fictional, struggling sales organization. Faced with miserable results and combative personalities, the chief sales officer adopts advanced data and analytics practices to improve performance. getAbstract recommends this lively manual to senior executives, entrepreneurs, salespeople and managers interested in the potential of analytics in sales and in other applications, as well. Even novice statisticians should come away with an ability to speak about analytics with a smile.

Take-Aways

  • Despite advances in data analytics, most sales managers rely on “gut instinct” for critical decisions.
  • Embracing data and evidence-based decision making gives sales executives a competitive advantage.
  • The right data can yield “actionable insights” that drive far better decisions.

About the Author

The National Diversity Council listed Jenny Dearborn, senior vice president and chief learning officer at SAP, a Fortune 500 firm, as one of the “50 Most Powerful Women in Technology.”


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