This is a superb, well-structured, researched and referenced guide to event sponsorship. The eminently qualified authors, Tom Lunt and Eva Nicotra, teach events and fundraising. Both have long careers in senior event management, including raising money through sponsorships. Every chapter builds on the previous chapter to create a step-by-step guide to sponsorships. All chapters offer current cases from practicing event managers, a summary and follow-up activities. Anyone new to event management and fundraising and anyone curious about event sponsorship will gain tremendously.
About the Authors
Tom Lunt and Eva Nicotra teach event fundraising and work on related research at universities in the United Kingdom. They have long careers in event management, including raising money through sponsorships.