Companies can learn a lot from Google’s top marketing masterminds. Google dominates the online world with the most desirable Internet product – search. With its numerous products and services, Google operates in 36 languages, including Chinese, Hindi, Kyrgyz and Klingon (from Star Trek). Internet business expert Aaron Goldman distills Google’s marketing magic into basic principles any company can use to increase sales. Goldman seems equal to the intellectual superstars at Google, although he admits he made a costly mistake when he turned down Google’s pre-IPO offer to become its Chicago advertising sales rep. getAbstract recommends his savvy book as prime reading for all marketing professionals.
In this summary, you will learn
- Why Google is so successful,
- What 20 valuable marketing lessons you can learn from Google, and
- What high-tech developments you can look forward to in the future and what their commercial applications will be.
About the Author
Aaron Goldman is the chief marketing officer of Kenshoo, a digital marketing software firm.