Rating

8

Qualities

  • Innovative

Recommendation

Scott Galloway’s tour de force takes his audience on a whirlwind exploration of the world’s four most dominant tech companies. The marketing expert hardly pauses for breath as he reels off a litany of statistics and superlatives to put the influence and size of the “four horsemen” in perspective. getAbstract recommends Galloway’s frantic, entertaining and visually appealing report to investors and consumers interested in trends among the titans of business.

Summary

In 2015, the collective market capitalization of Apple, Amazon, Facebook and Google grew from $1.38 trillion to $1.78 trillion, which is equivalent to the gross domestic product of Canada. In geopolitics, GDP equates to influence. That heuristic holds true in business:

  • Google – With a market cap of $528 billion, Google dominates its competitors.
  • Amazon – The retailer accounted for 42.7% of 2015’s US online holiday sales.
  • Facebook – With 3.6 billion users, the social media leader has more followers than Christianity, Islam or Buddhism.
  • Apple – The tech giant...

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.


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