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Girls That Invest

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Girls That Invest

Your Guide to Financial Independence through Shares and Stocks


15 min read
8 take-aways
Audio & text

What's inside?

Learn why some of the best investors are women and overcome the self-limiting beliefs that prevent you from investing.

Editorial Rating



  • Comprehensive
  • Applicable
  • Inspiring


When women invest, they outperform men in market returns. Yet many women never leverage the opportunity of investing because they’ve internalized negative stereotypes about women and money, explains popular financial columnist and podcaster Simran Kaur. She urges you to shatter any self-limiting beliefs you have about investing, and start working toward financial freedom and early retirement today. Improve your basic financial literacy and take control of your finances with Kaur’s step-by-step guide to investing in the stock market and reaping long-term financial rewards.


You can’t afford to have limiting money beliefs. Learn to invest and protect your freedom.

Structural and institutional barriers, a lack of open discussions about money, and negative media depictions of women and money cause many women to falsely assume they’re bad at investing. Think about how mainstream media presents women characters: Protagonists such as Sex and the City’s Carrie Bradshaw and Confessions of a Shopaholic’s Rebecca Bloomwood frequently make poor financial decisions. 

A 2018 Starling Bank analysis shows that 70% of financial articles targeted men when discussing investing, but only targeted women when talking about spending less (e.g., hacks for saving on groceries). When the media does portray women as investment powerhouses, it tends to feature white women. Minority women interested in investing often lack representation. Given that money impacts every aspect of your life, from your life expectancy to your access to resources and relationship health, it’s essential to overcome limiting beliefs about money.

Women often sacrifice their ability to earn money after marriage, focusing...

About the Author

Simran Kaur is the founder of the podcast Girls That Invest, which aims to increase financial literacy among women and minorities. She’s also a financial columnist and an international TEDx speaker.

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