Good Is the New Cool

In this inspirational report, “brand-purpose” consultant Afdhel Aziz and Peace First marketer Bobby Jones detail what’s now cool about goodness and what this trend portends for commerce, philanthropy, and a kinder, more charitable world. They report that many companies are now finding that societal value ranks close to shareholder value.

“Good Is the New Cool”

Astute companies combine profitable business with an aware, charitable corporate culture. The many organizations that invest energy and money into doing good include TOMS, Tesla, Etsy, Kickstarter, Patagonia, Ben & Jerry’s, Zappos, the Honest Company and Warby Parker.