In 2000, Yahoo had a rosy future and 185 million users each month. But management missteps, including its failure to acquire Google and Facebook, led to the company’s downfall. Writing for TechCrunch, Nativo CEO Justin Choi explains why Google – a seemingly untouchable monopoly – must revamp its digital advertising structure to address the “organic discovery” trend. Doing so would put it in a better position to compete with Facebook and help Google avoid similar missteps that Yahoo took years ago. getAbstract recommends this article to marketing and advertising leaders interested in current advertising trends.
In this summary, you will learn
- Why Google should revamp its advertising model,
- Why the company is falling behind in the “organic discovery” trend and
- Why digital advertisers are moving away from search-based ads and toward discovery types of ads.
About the Author
Justin Choi the founder and CEO of Nativo, a native advertising company.