Influencer Marketing Strategy
How to Create Successful Influencer Marketing
Kogan Page, 2021
Learn to creatively engage consumers by teaming up with influencers.
Brands hoping to stand out from the competition and connect with consumers should turn to creative Influencer Marketing (IM) campaigns, says Gordon Glenister. With aspects of traditional marketing facing potential obsolescence, Glenister urges brands to cultivate beneficial relationships with influencers to find creative solutions to marketing challenges. He reveals the different types of influencers, and how to embrace best practices and create a winning IM campaign strategy to achieve your key objectives.
About the Author
Gordon Glenister is the Branded Content Marketing Association’s global head of influencer marketing and an IM consultant.
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