Summary of How Lego Became the Apple of Toys

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How does an 80-year-old company – whose portfolio groups around one basic toy design – manage to rank among the leaders in a market that is subject to radical transformations? Journalist Jonathan Ringen explores behind the scenes at Lego to learn the secrets of the company’s inventiveness and sustained growth. Ringen outlines the company’s remarkable evolution, describes the inner workings of Lego’s R&D team, and traces the company’s path from bricks to clicks. getAbstract recommends this article to designers, innovators and Lego fans worldwide.


In this summary, you will learn

  • How Lego sustains growth and innovation,
  • How CEO Jørgen Vig Knudstorp turned Lego around, and
  • Which products helped Lego expand its market.

About the Author

Jonathan Ringen is a regular contributor to Rolling Stone, Men’s Health, Details and Billboard.



Danish carpenter and wooden toy maker Ole Kirk Christiansen – who founded Lego in 1934 – didn’t invent the stackable brick, but he did discover, through trial and error, the precise “clutch power” that made the pieces stick together. Since then, Lego’s designers have experimented, innovated and played their way to making the company one of the largest toy manufacturers in the world.

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