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Left Brain, Right Stuff
Book

Left Brain, Right Stuff

How Leaders Make Winning Decisions

Public Affairs, 2014 more...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Most social science research about decision making is not relevant to corporate strategic planning decisions, which are notably different from investment or purchase decisions. Phil Rosenzweig, a professor at IMD, a top Swiss business school, examines business decision making from the point of view of a strategist. He strikes a balance between two recommendations – make a careful “left brain” analysis and be sure you have the “right stuff” to move ahead boldly – as he explains what competitive decision making requires in context. getAbstract praises his innovative model for its broad spectrum of thought and guidance about the nuts and bolts of strategic decision making, and suggests it to decision makers at all levels.

Take-Aways

  • Decision making calls for an analytical, reasoned approach – that’s the “left brain” – plus the willingness to accept risk and the ability to manage it – that’s the “right stuff.”
  • Factoring your competitors’ probable actions into your strategic decisions can be bafflingly complex.
  • Strategic decisions differ notably from investment decisions or purchase decisions.

About the Author

Phil Rosenzweig, author of The Halo Effect, is a professor at the IMD business school in Lausanne, Switzerland and a former assistant professor at Harvard Business School.


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